Barasa Environmental Technology is a company focused on the research and development of green, water retention materials. Our water retention compound, Rethum is an organic material that can be used on any type of soil to increase the water retention capabilities.
“Times of Rain”
Company name: Barasa Environmental Technology, San Jose, California
Region: North Central
www.barasatech.com | @BarasaEnv
Elevator pitch
Barasa transforms industrial organic waste into a patented topsoil that reduces water for irrigation by 50% and can be used in any type of soil and is perfect for agriculture, city parks, resorts, golf courses, and households. Our product is safe for the environment and contains no chemicals or harmful substances.
How it changes the world
We believe water scarcity and waste management are two of the most pressing problems that will affect our way of life, our food supply and our environment as a whole. Farmers, cities and companies are feeling the pain of water scarcity and higher water prices and finding new ways to use waste. Our water problem will rapidly become a food problem, we have the power to help.
If you win?
Winning at the Cleantech Open Global Forum will give us an international exposure that we can leverage very quickly. We are ready to expand to Europe, Asia and other regions thanks to a carefully planned IP strategy. It will also allow us to execute on our social mission to make this technology available for those who need it the most. The exposure from winning the global forum will open doors for us to execute on both these strategies.
Memorable Cleantech Open moment?
One of the partners of another company suggested Justin Kaster, our regional director, to introduce me to a contact in Chicago. This contact has been very helpful to us during the last few months and has helped us with great connections. Last week during the regional competition, the partner of the company that made the initial suggestion, asked me to introduce him to my contact in Chicago!!! And all this time I was thinking he knew this contact in person! Turns out he just thought it would be a good idea… and it was.. that tells you how far everybody in the cleantech open is willing to go to help you.
